New
York, NY – Jennifer Walsh, beauty veteran and former owner and founder
of The Beauty Bar, has created yet another new concept in beauty with
the country’s first collegiate beauty brand, aptly named Pride &
Glory. With team-branded bath and body products, it specifically caters
to alumni, fans of universities and the college market while also
supporting local charities.
Pride
& Glory beauty products appeal to the college market while
inspiring students and alumni to "live and give with pride." Consumers
can show off their school pride by purchasing Pride & Glory beauty
products that are custom branded for their school. And two percent of
profits from the sale of each item goes back to the charity of that
school's choice through Pride & Glory’s trust, Inspiration Nations.
Walsh
dreamed up this concept after spending six months leading a group of
volunteers in the Rockaways after Superstorm Sandy. "What if I created a
beauty brand that at its core is about giving back to local
communities?" she said. "Could this concept literally change lives
through beauty? When one person uses their voice for change, they can
make a real difference. Now think of what we could all do together."
Walsh realized that the college market was the ideal place to start. "It
might be the market with the greatest voice," she said. "And it's one
that beauty has never tapped into before." Walsh is now the first
proprietor in the US to hold the licensing rights to create a full line
of bath and body care and so on for the collegiate market. She also says
that customers from her old company, The Beauty Bar used to come into
her shops looking for college logoed products over a decade ago!
Notably,
all Pride & Glory products including soap, shower gels, hand washes
and lotions are 100% made in the USA. Many more products are to come
over the next three to five years.
With
the official start of the academic year upon us, the brand is garnering
increased interest from retailers and the investment community.www.prideandgloryUSA.com
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